Course Type:  Public / Media Relations

Appropriate for:  Elected Officials

When it comes to a crisis, it’s not a matter of “if,” but “when.”  The time to prepare is before the crisis strikes.  And as holders of public office, you are accountable directly to the people. Your community is counting on you to not only make good decisions, but also to communicate effectively with them.  The media driven world of today, the fragmented attention of the public and the rapidly changing expectations make this job much more challenging.  But ProResponder Training & Consulting can give you the tools and training you need to reach your intended audience and get your message across!

Attendees will learn techniques necessary to communicate a carefully crafted message to their intended audience. Training will include a number of mock training scenarios as well as “on-camera” exercises for every course participant. The exercises are intended to give attendees useful experience in realistic situations. To make the most of the training environment, attendees are encouraged to treat the scenarios with the same professionalism intended to take into the field.

Our mission is to provide high-quality media relations training, crisis communication training and public relations training to elected officials, city and county public information officers, key personnel and the finest first responders in the world.

Topics will include:

• Prioritizing your efforts in a crisis
• Build a team you can trust
• Basic communication strategies
• Interview like a Pro
• Building Media Relationships that pay off when you need them
• Serving the public through effective communications
• Dealing with hostile news media

Class Details

Length of Class:

2 Days / 9:00 a.m. to 5:00 p.m.

Tuition:

$677.00 per person (plus a $22 non-refundable registration fee).

Team discounts for 3 or more participants are available.

Meals and lodging are not included in the course training.  Check registration correspondence for additional details.