Course Type:  Public / Media Relations

Appropriate for:  Chief / Assistant Chief Administrators Only

As a Chief Administrator, the buck stops with you.  Your team and your community are counting on you to lead them through every situation; and your community is counting on you to keep the lines of communications open.  Our media driven world, coupled with the fragmented attention of the public and the rapidly changing expectations make this job much more challenging.  But ProResponder Training & Consulting can give you the tools and training you need to reach your intended audience and get your message across!

Attendees will learn roles, responsibilities and techniques necessary to communicate a carefully crafted message to their intended audience. Training will include a number of mock training scenarios as well as “on-camera” exercises for every course participant. The exercises are intended to give attendees useful experience in realistic situations. It is important to learn not only during your experience, but also from your fellow course participants. To make the most of the training environment, attendees are encouraged to treat the scenarios with the same professionalism intended to take into the field.

Our mission is to provide high-quality media relations training, crisis communication training and public relations training to city and county public information officers, key personnel and the finest first responders in the world.

Topics will include:

• Crafting your agency’s “brand”
• Building your PIO team
• Maximizing strengths / Minimizing weaknesses
• Setting policies that work
• Creating the right message
• Interview like a Pro
• Building strong media relationships
• Serving the public through effective communications
• Dealing with hostile news media
• Anatomy of a Press Conference
• Handling the media in disaster situations

Class Details

Length of Class:

2 Days / 9:00 a.m. to 5:00 p.m.

16 continuing education hours certified.

Tuition:

$877.00 per person (plus a $22 non-refundable registration fee).

Team discounts for 3 or more participants are available.

Meals and lodging are not included in the course training.  Check registration correspondence for additional details.