When we talk about your "IDENTITY" as a driver of your messaging, we're saying that you need to answer the question "Why."  Why do you do what you do?  What motivates to you to serve?  What is the reason for your chosen profession?  Why did you make that decision? In Law Enforcement, it's a good [...]

Great story from WNDU in South Bend, IN.  This is such good stuff.  Watch the video.  It's worth your time.  There's a lot going on there.  First off, that kid needs to be president one day.  Amazing.  Secondly, notice what the news anchor says at the end.  She knows the officer personally and comments that [...]