Course Type:  Public / Media Relations

Appropriate for:  Working member of PIO team, Supervisors and/or Command Staff

Effective relationships with your community and the media are key to developing the positive image you deserve.  ProResponder offers both basic and advanced Public Information Officer training to help prepare you for today’s media-driven world.  We can teach you the techniques and skills you need to be a professional responder.

Attendees will learn basic roles, responsibilities and techniques necessary to communicate a carefully crafted message to their intended audience. Training will include a number of mock training scenarios as well as “on-camera” exercises for every course participant. The exercises are intended to give attendees useful experience in realistic situations. It is important to learn not only during your experience, but also from your fellow course participants. To make the most of the training environment, attendees are encouraged to treat the scenarios with the same professionalism intended to take into the field.

Our mission is to provide high-quality media relations training, crisis communication training, and public relations training to city and county public information officers, key personnel and the finest first responders in the world.

Topics will include:

• Crafting your message
• Roles and responsibilities of a Public Information Officer
• Basic communication strategies
• Assessing your agency’s strengths and weaknesses
• Interview like a Pro
• Writing effective Media Releases
• Building strong media relationships
• Serving the public through effective communications
• Dealing with hostile news media
• Anatomy of a Press Conference
• Handling the media in disaster situations

Class Details

Length of Class:

3 Days / 8:00 a.m. to 5:00 p.m.

24 continuing education hours certified.

Tuition:

$395

Multiple registration discount for 3 (three) or more participants are available.

Meals and lodging are not included in the course training.  Check registration correspondence for additional details.